Soft2Bet makes tools for online casinos and sports betting sites. The firm was born in 2016 and has grown fast since then. It now has over 100 staff and 19 licenses in 11 regions. It also runs a set of its own gaming brands. You can learn more at soft2bet.
The firm works in two ways. First, it runs its own online gaming sites. Second, it sells ready-made tools to other gaming firms.
This means Soft2Bet can see how players act on its own sites. Then it uses that data to make its tools better. That loop gives it a real edge.
How Soft2Bet Got Started?
Uri Poliavich started Soft2Bet in 2016. His goal was to build better tools for online gaming. The first few years were about making tech and getting licenses in place.
That work paid off in 2023. The firm launched MEGA, its main product. Since then, Soft2Bet has won many awards and moved into markets like Denmark, Sweden, Romania, and Ontario, Canada.
What Is the MEGA Gaming Solution?
MEGA stands for Motivational Engineering Gaming Application. Soft2Bet calls it a “solution” and not an “engine.” Why? It does more than power a back end. It gives you the full package, start to finish.
MEGA adds game-like features on top of a normal casino or betting site. Players can use avatars, collect items, build towns, and earn rewards. Each site can turn on the features it wants. It can also tune them for its own set of players.
Here are the results Soft2Bet shares from MEGA:
- 4x more time on screen by players
- 65% rise in net gaming income
- 50% rise in how much players put in
- 45% rise in income per user
For firms tired of losing players fast, those numbers speak for themselves.
B2C Brands: Soft2Bet’s Own Gaming Sites
Soft2Bet runs five online gaming brands:
- Betinia (Denmark, Sweden)
- Campobet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Quickcasino (Sweden)
- Don.ro (Romania)
Each brand is made for one market. It has the right language, look, and payment options for that region. Running its own sites helps Soft2Bet test ideas in the real world before selling them to other firms.
B2B Tools for Gaming Firms
Soft2Bet also sells full setups to other firms. You get a site that is ready to launch and can be shaped to fit your market. Here is what the B2B pack has:
- A custom look and feel for your brand
- A casino setup with access to more than 12,500 games
- A betting setup that covers more than 1 million live events a year
- Help with your users, risk checks, and legal needs
- Links to 70 or more payment methods
Soft2Bet takes care of the tech and legal work so you can focus on growth.
Who Is This For?
Any gaming firm that wants to start a new site or fix an old one can use it. You skip the years of building your own tech. Soft2Bet has done that work for you.
Soft2Bet Invest: A Big Bet on New Ideas
In July 2024, Soft2Bet set up a 50 million euro fund called Soft2Bet Invest. It backs startups and small firms in online and casual gaming. It gives them cash and hands-on help to grow.
That same year, the fund won a prize at SiGMA East Europe for its help to the gaming field.
Licenses and Safe Gaming
Soft2Bet holds 19 licenses in 11 regions. Some are among the strictest in the world, such as Denmark, Sweden, and Ontario.
The firm has teams that focus on safe play, fraud checks, and legal rules. Gaming bodies check on Soft2Bet often. On top of what the law asks for, the firm adds its own safety steps too.
If you play or run a site in a strict region, this matters. It means player funds are safe. Games are fair. And there are real guards in place to stop problem play.
Awards
Soft2Bet has picked up a string of big prizes in the past few years:
- Executive of the Year (Uri Poliavich), 2025 Global Gaming Awards EMEA
- Platform Provider of the Year, 2025 Global Gaming Awards EMEA
- Product Launch of the Year for MEGA, 2025 Global Gaming Awards EMEA
- Turnkey Supplier of the Year, iGaming Sword Awards 2023
Three wins at one event is rare. It shows strong backing from peers in the field.
The Bottom Line
Soft2Bet builds what online gaming firms need to run and grow. It tests its own tools on its own brands first. Then it sells what works. On top of that, it backs new ideas with a 50 million euro fund.
The firm supports more than 20 languages and more than 70 payment methods. That means it can work in many markets at once. If you want a strong tech partner or a safe place to play online, Soft2Bet is a name to keep in mind.